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About Us

Unleashing stories in the digital world.

Founder's Message

At Storylab, we believe that between simply living and truly thriving lies the power of creative expression. It is through creating and innovating that we find the courage to explore the world, moving beyond our lives and into the magic of storytelling. Storylab is a safe haven where we pivot, catalyze, and innovate in this world where fiction, non-fiction, digital, and conventional all merge to create an extraordinary world.

- Elissa Ayoub, Storylab Founder

  • We provide a range of top-tier digital services under one roof.
  • Our team of professionals brings a wealth of industry experience.
  • We are dedicated to delivering superior quality in every project.
Unleashing stories in the digital world.

Founder's Message

At Storylab, we believe that between simply living and truly thriving lies the power of creative expression. It is through creating and innovating that we find the courage to explore the world, moving beyond our lives and into the magic of storytelling. Storylab is a safe haven where we pivot, catalyze, and innovate in this world where fiction, non-fiction, digital, and conventional all merge to create an extraordinary world.

- Elissa Ayoub, Storylab Founder

  • We provide a range of top-tier digital services under one roof.
  • Our team of professionals brings a wealth of industry experience.
  • We are dedicated to delivering superior quality in every project.
  • The Story of storylab
2020 2021 2022 2023 2024 2025 2026

Inaugural Year 'Forget me not' The Covid Year

StoryLab was envisioned in 2020 as a creative filmmaking company, inspired by a desire to redefine storytelling for brands in the digital age. Though the idea took shape that year, the journey was one of careful planning, refining concepts, and laying the groundwork for what would later become a hub for cinematic creativity and impactful digital strategies. StoryLab’s foundation was built on the belief that every brand has a unique story waiting to be told through powerful visuals and innovative narratives.

2020 Story

Navigating the Digital Tide

StoryLab was launched with a mission to revolutionize the media landscape in the MENA region and beyond. The company focuses on building a strong team, developing diverse services, securing long-term clients, and establishing two key verticals: social media coverage and media production.

2021 Story

Converging Filmmaking & Digital

The goal is to expand the client base beyond the UAE, build a strong regional network, and develop a network of collaborators to foster growth and opportunities across the region.

2022 Story

Expansion Year

StoryLab is scaling its operations and diversifying its services by introducing filmmaking production and scriptwriting. This includes forging strategic collaborations with two regional creative agencies, Creative Nomads and Bobolink, and branching out into 360° media to enhance its offerings.

2023 Story

Strategic Partnership

StoryLab is focused on establishing a 5-year strategic plan, spearheading a fellowship program for emerging writers and storytellers, and creating three new brands while assisting them in their launch and growth.

2024 Story

Regional Expansion

StoryLab aims to expand global collaborations and partnerships, launch the first StoryLab Filmmakers' Retreat, and develop a digital incubator program to foster innovation and support emerging talent.

2025 Story

Story Yet To Be Told

Stay tuned for the next chapter of Storylab.

2026 Story
  • the storylab team

Sanaa Ayoub

Co-Founder

Elissa Ayoub

Co-Founder

Lina Al Khouri

Marketing Manager

Sara Chidiac

Senior Graphic Designer

Sanaa Ayoub

Co-Founder

Elissa Ayoub

Co-Founder

Lina Al Khouri

Marketing Manager

Sara Chidiac

Senior Graphic Designer

Gaby Abou Elias

Influencer Relationship

Lynn Ayash

Executive Producer

Tala Farroukh

Client Relationship and Accounts Manager

Hasan Al Abed

Cinematographer

Gaby Abou Elias

Influencer Relationship

Lynn Ayash

Executive Producer

Tala Farroukh

Client Relationship
& Account Manager

Hasan Al Abed

Cinematographer

Sanaa Ayoub

Co-founder

Sanaa is a multidisciplinary designer and co-founder of Storylab, a digital boutique reshaping the Middle Eastern media landscape. Since 2020, she has led successful projects across the region. Sanaa also co-leads Amiisi, an e-commerce brand specializing in timeless shirtdresses. In her spare time, she captures meaningful moments through her Polaroid lens.

Elissa Ayoub

Co-founder

Elissa Ayoub is an accomplished filmmaker and the founder of StoryLab, bringing a wealth of experience in film, research, and documentary filmmaking. At StoryLab, she intertwines the art of storytelling with digital marketing to produce deeply emotional and captivating narratives.

Lina Al Khouri

Marketing Manager

Lina is a multilingual marketing expert with 7+ years of experience in strategic marketing, digital presence, and content creation. Recognized by 11+ global organizations, she excels in blending analytical precision with creative innovation to drive impactful, sustainable initiatives.

Sara Chidiac

Senior Graphic Designer

Sara is a senior graphic designer with 10+ years of experience in branding, logo creation, and social media design. She has worked across advertising, architecture, and educational publishing, and has been freelancing for the past two years. A wife and mother, she blends creativity with strategic design to deliver impactful visuals.

Gaby Abou Elias

Influencer Relations

Gabriel Abou Elias is a Lebanese fashion designer and brand manager. With over seven years of experience, Gabriel has built connections with high-profile clients, managed influencer relations for many brands such as Amiisi and The Hour Dress, and contributed to bringing many products to the market by connecting brands to the right influencer exposure. Known for his creative vision, industry knowledge, and flair for both beauty and fashion styling, he handles the Influencer Relations at Storylab.

 

Lynn Ayash

Executive Producer

Lynn Ayash is a 20-year-old emerging filmmaker who serves as the Executive Producer at Storylab, where she plays a pivotal role in overseeing productions from concept to completion. Lynn’s strengths lie in her exceptional time management, team organization, and ability to translate creative ideas into well-structured, visually compelling set concepts.

Tala Farroukh

Client Relationship and Account Manager

Tala Farroukh is a communications and marketing professional with extensive experience managing high-profile client accounts, brand strategy, and project execution across the MENA region, having worked with brands such as PepsiCo and Goot. Skilled in creative content development, strategic planning, and cross-team collaboration, Tala combines analytical thinking with a creative approach to deliver impactful results. 

Hasan Al Abed

Cinematographer

A seasoned photographer and filmmaker with 5 years of professional experience. He brings a lifelong passion for capturing life’s moments to every project. With a childhood fascination for cameras that has evolved into a career, he excels at telling stories through images. His expertise combines technical skill with creative vision to deliver compelling visual narratives.

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