
Founder’s Message
At Storylab, we believe that between simply living and truly thriving lies the power of creative expression. It is through creating and innovating that we find the courage to explore the world, moving beyond our lives and into the magic of storytelling. Storylab is a safe haven where we pivot, catalyze, and innovate in this world where fiction, non-fiction, digital, and conventional all merge to create an extraordinary world.
Our Journey
& Milestones
Achievements
2020
2021
2022
2023
2024
2025
Idea Initiation
StoryLab was envisioned in 2020 as a creative filmmaking company, inspired by a desire to redefine storytelling for brands in the digital age. Though the idea took shape that year, the journey was one of careful planning, refining concepts, and laying the groundwork for what would later become a hub for cinematic creativity and impactful digital strategies. StoryLab’s foundation was built on the belief that every brand has a unique story waiting to be told through powerful visuals and innovative narratives.

Inaugural Year
StoryLab was launched with a mission to revolutionize the media landscape in the MENA region and beyond. The company focuses on building a strong team, developing diverse services, securing long-term clients, and establishing two key verticals: social media coverage and media production.

Expanding Reach and Building Collaboration
The goal is to expand the client base beyond the UAE, build a strong regional network, and develop a network of collaborators to foster growth and opportunities across the region.

Service Expansion and Strategic Partnerships
StoryLab is scaling its operations and diversifying its services by introducing filmmaking production and scriptwriting. This includes forging strategic collaborations with two regional creative agencies, Creative Nomads and Bobolink, and branching out into 360° media to enhance its offerings.

Visionary Planning and Brand Creation
StoryLab is focused on establishing a 5-year strategic plan, spearheading a fellowship program for emerging writers and storytellers, and creating three new brands while assisting them in their launch and growth.

Global Expansion and Creative Initiatives
StoryLab aims to expand global collaborations and partnerships, launch the first StoryLab Filmmakers' Retreat, and develop a digital incubator program to foster innovation and support emerging talent.

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